Behind the Brand
Picture take by @jeydotreyes at Daydream Surfshop in Costa Mesa, California
The Story
Emeris & Co. started with twins, a big idea, and a lot of curiosity.
Inspired by Iris and Emery, twin siblings just about to finish second grade, the idea. was born from a simple but powerful question:
What if kids could create something real — and share it with the world?
Image created with ChatGBT and a hand sketched drawing by Iris & Emery
Where It All Began
Iris and Emery are endlessly curious, full of ideas, and always asking questions about how things work. One day, after yet another afternoon of crafting, storytelling, and imaginative play, we realized there was an opportunity to turn their interests into something more meaningful — something that could grow with them.
So we created Emeris & Co. — a brand inspired by kids, powered by kids, and designed to give them a voice in the world of creativity, business, and connection.
More Than a Brand… A Learning Playground
It’s a platform where Iris and Emery can explore the world of making, sharing, and selling. From designing their own products to learning how websites, packaging, and sales work, they’re getting hands-on experience in real-world entrepreneurship.
Whether it’s handmade crafts, custom art, or future product lines, the goal is simple:
To show them (and other kids) that their ideas are valid, valuable, and worth sharing.
Sharing With Friends, Family, and Beyond
This space was also created as a way for Iris and Emery to connect with their friends and family — to show what they’re creating, what they’re curious about, and what they’re learning. As their journey unfolds, we hope it becomes something others look forward to following.
We also hope it sparks something bigger:
That more families will start their own mini-brands or creative projects. That more kids will get to see themselves not just as students, but as creators, makers, and entrepreneurs.
Why It Matters
In a world that’s changing fast, kids need more than just textbook knowledge. They need space to try things, build skills, and develop confidence in their own abilities. Through Emeris & Co., Iris and Emery are learning:
How to take an idea from sketch to product
How to use technology to share and sell
How to speak to a community
And most importantly, how to try, learn, and grow — one small step at a time.
What’s Next
We’re just getting started. New projects, designs, and ideas are already in motion — Emeris & Company can’t wait to share them. Whether it’s through product drops, blog updates, or stories from their perspective, Emeris & Co. will keep evolving as they do.
Thanks for being part of the journey. And if you’ve ever thought about starting something similar with your own kids — do it. Let them lead. You might be surprised by what they can create.
